SBS stations show major market Hispanic audience.

Spanish Broadcasting System, Inc. announced the ratings results for its Spanish-language radio outlets in the nation’s largest media markets, as reported in the Winter 2006 Ratings Report issued by the Arbitron Ratings Company.(1)

NEW YORK CITY

In the nation’s largest market, SBS flagship station WSKQ-FM (“La Mega 97.9”) continues its reign atop all Spanish-language radio, attracting more listeners than any other Spanish radio station in the U.S. with its mix of salsa, reggaeton & merengue. WSKQ-FM also features the undisputed #1 morning show in New York City, “El Vacilon De La Manana”, hosted by Luis Jimenez and Moonshadow, delivering #1 rankings in the 12+, 18-34 and 25-54 year-old demos.

Sister station WPAT-FM (“93.1 Amor”) is now the most listened to Spanish Adult Contemporary radio station in America with a weekly cume of over 1.2 million people.

LOS ANGELES

In Los Angeles, the nation’s largest Hispanic market, KLAX-FM (“97.9 La Raza”) ranks as the top Mexican Regional radio station in the nation. Long- time morning personality Renan Almendarez Coello, “El Cucuy De La Manana,” increased his lion’s share of a.m. drive listeners, surging 25 % in share in 12+, 62 % in 18-34 and 23% in the 25-54 year-old demographic.

KXOL-FM (“Latino 96.3 FM”) is again one of the most listened to “Hurban” (Hispanic Urban) stations in the world, with total listenership up an impressive 40% from a year-ago. KXOL also continues to rank among the top 10 L.A. radio stations in 18-34, and #2 among all stations in the 12-24 year-old demo.

PUERTO RICO

SBS holds the top spot among radio listeners for the first time since entering the island market. WOND-FM (“Reggaeton 94”) beat a long time heritage competitor in the 12+ demographic, a feat no other broadcaster has been able to accomplish in at least a decade. “Reggaeton 94” is also Puerto Rico’s #1 rated station in the 18-34 year-old demographic.

Ratings growth did not stop there as WZNT-FM (“Zeta 93”) holds the #3 spot among all stations in Puerto Rico, fueled by the “Vacilon de la Manana” simulcast from New York City, which has a strong hold on the #2 spot in the 12+ and 25-54 year-old demos.

MIAMI

In Miami, WCMQ-FM (“Classica 92”) continues to rank as the #3 radio station in the market regardless of language or format. WCMQ’s morning show, “Zona Cero”, hosted by Javier Ceriani and Omar Moynelo, continues to post growth, and ranks among the top 5 radio morning programs in the market.

CHICAGO

In Chicago, WLEY-FM (“La Ley 107.9”) also continues to show ratings growth in all demos and is ranked #3 among all stations in Chicago among 18-34 year old listeners, regardless of language or format.

SAN FRANCISCO / SAN JOSE

In the San Francisco / San Jose Bay Area, KRZZ-FM (“La Raza 93.3”), the Company’s most recent addition to its radio portfolio, finished the period as the second highest ranked radio station among all 18-34 year-old listeners in the market with a decisive 24% lead over its closest Spanish-language competitor.

SBS NATIONAL HISPANIC RANKINGS

— The #1 and #2 most-listened-to Hispanic stations in America
— The #1 Mexican Regional station in America
— The #1 Tropical station in America
— The #1 Spanish AC station in America
— The highest-rated station in Puerto Rico
— The #1 morning show in New York City in any language
— The top-rated Spanish-language radio stations among 18-34 year-old listeners in 4 top Hispanic marketsAbout Spanish Broadcasting System, Inc.

(1) Arbitron Winter 2006 Report – 12+ Cume Audience totals and denoted Average Quarter Hour share results.© 2006 PRNewswire

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