Papel Media launches LatAM Division.

Orlando Castelblanco, has joined Papel Media Latin America to spearhead the launch of the recently unveiled print media research and buying service. Castelblanco will be in charge of opening and operating Papel Media’s Miami offices.

John Trainor, Papel Media´s CEO, is excited with the addition of Castelblanco. “Orlando’s experience in our business is extensive”, reports Trainor, ‘he has worked in both electronic and print and has demonstrated a keen understanding of what it is that advertisers need”.

Trainor reports that the media landscape is no longer so easily understood. “We are in a time where relevance and value are more important than ever due to the proliferance of so many new channels. Orlando’s ability to understand and meet the objective of the client is what we are most impressed with. We are aware that our recommendations and executions must produce results or we have no future.”