Univision Radio enjoys ratings growth.

Univision Radio announced that it has experienced ratings growth across the country and in many key markets. Due to its successful “Recuerdo” (Spanish Adult Contemporary) and “La Kalle” (Reggaeton) formats as well as its wildly popular morning talk shows, Univision Radio stations posted significant audience share gains and increased rank positions in Arbitron’s 2006 Winter book.

“The tremendous growth of Univision Radio stations across the country despite heightened levels of competition illustrates the appeal of our formats, our unique programming expertise, as well as the benefits we reap from cross promoting our stations on the Univision TV stations,” said Gary Stone, President and Chief Operating Officer, Univision Radio. “Spanish-language radio is a fast-growing market segment characterized by a massive cultural influence that translates into a huge amount of buying power approaching One Trillion Dollars. These Winter ratings increases have positioned our second and third format offerings into the Top-5 or Top-10 ranking of radio stations regardless of language.”

Univision Radio’s varied formats emerge from the growing Hispanic population’s demand for music and entertainment that defines its diverse and changing lifestyle. From the end of 2005 into 2006, Univision Radio switched programming to its “Recuerdo” format on six stations in six different markets. This music-intensive, adult hits format features favorites from the ’70s, ’80s and early ’90s, targeting Adults 25-49 and complimenting Univision Radio’s other, youth-targeted offerings. In addition, Univision Radio has launched successful “La Kalle” stations, which feature the Reggaeton format derived from a unique mixture of Latin tropical sounds, Jamaican reggae and urban hip-hop, in five major cities, including New York,
Chicago, Dallas, San Francisco and Fresno.

In addition to boasting these two popular formats, which increasingly serve as targeted media vehicles and cross-romotional
tools with Univision’s television and online properties, Univision Radio is home to some of the leading morning radio celebrities in the country. Piolin, Javier Romero & Osvaldo Vega, Raul Brindis and El Pistolero, who inform and amuse listeners nationally by syndication while broadcasting from their hometowns of Los Angeles, Miami, Houston and Chicago, respectively, contribute to Univision Radio’s unmatched ability to reach over 11 million listeners each week.