2006 FIFA World Cup sticker collection offer by Impremedia.
April 23, 2006
ImpreMedia announced that it has joined with Panini to be distributor of the 2006 FIFA World Cup official licensed sticker album.
A total of 547,000 sticker albums will be distributed through ImpreMedia newspapers in Los Angeles, New York, Chicago and San Francisco. Panini sticker packets, which will enable soccer fans to fill the albums with World Cup players, will be available free to consumers exclusively at MoneyGram locations.
“We are very excited about being part of this partnership with ImpreMedia and Panini. We have worked hard to develop a very innovative marketing campaign and this promotion achieves two key objectives, which are building awareness and driving customers to our locations,” said Augusto Esclusa, senior marketing manager at MoneyGram.
The most important sticker collection based on this exciting event went on sale worldwide starting early April 2006. The traditional collection will include all the players’ images of each of the 32 National teams competing in the tournament and a complete presentation of the program, stadiums, the national football federations and the official FIFA official indicia.
The album and sticker collection will be promoted via TV, radio, in-paper promotions and at point-of-sale. “We’re giving a beautiful, glossy 68-page magazine to our readers as a way for them to be engaged with the 2006 World Cup on a continuous basis,” said Erich Linker, senior vice president of national advertising sales for ImpreMedia. “Besides providing daily coverage throughout the World Cup event, ten special supplements and a keepsake magazine, the sticker book giveaway is another example of our efforts to provide our customers with an unmatched connection to the 2006 World Cup.”
“The tie-in with Panini and MoneyGram, both leading companies in their respective fields worldwide, is a great example of how we intend to build integrated, cross-platform programs for our most important constituents, our readers and our advertisers,” said John Paton, Chairman of ImpreMedia.
