Discovery Networks US Hispanic Upfront 2006-2007.

Discovery Networks US Hispanic Group announced that it is increasing relevance and choice for U.S. Hispanic viewers with the creation of 12 unique, real-world programming genres that are now available across the division’s portfolio of three networks, Discovery en Español, Discovery Travel & Living (Viajar y Vivir) and Discovery Kids en Español. The 12 genres offer targeted environments for advertisers to reach specific demographics and interests within the U.S. Spanish-speaking audience.

“Discovery is going beyond the limited programming options currently available to U.S. Hispanics to provide this underserved audience with the highest-quality real-world content,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks US Hispanic Group. “The 12 culturally relevant programming genres offered across our three Hispanic networks provide new viewing choices for Latino audiences and also deliver customized environments for advertisers to more effectively engage the increasingly important U.S. Hispanic consumer.”

Discovery Networks US Hispanic Group has created an innovative programming approach that provides advertisers with a more targeted strategy to reach U.S. Hispanic consumers, including integrated sponsorship. Content offered on the three networks has been grouped into core genres tailored to the needs and interests of specific demographics within the U.S. Hispanic community, including men, women, children and young families. Each genre features original programming developed specifically for Spanish-speaking audiences in addition to some of the best Discovery content from around the world, which has been edited and “transcreated” for U.S. Hispanic audiences.

The 12 programming genres are as follows:

Discovery en Español (Men 18-49)

Ingenuity – science, engineering and technology
Signature titles: La Fabrica, MythBusters, One Step Beyond, Extreme Engineering

Human Adventure – the extremes of human experience
Signature titles: Aeropuerto 24/7 Mexico, I Shouldn’t Be Alive, Deadliest Catch

Turbo – the thrill of speed and motors
Signature titles: American Chopper, Rides, Monster Garage

Exploring Our Heritage – original content focused on the history and culture of Latinos
Signature titles: Malvinas, Colon, Reina Roja, Pioneros
In the Wild – celebrating the human fascination with nature and the animal world
Signature Titles: Planet Earth, Living with Tigers, Anatomy of a Shark Bite

Real-life Mysteries –crime, forensics and the paranormal
Signature Titles: Archivo Llorente, Factor Desconocido, FBI Files

Discovery Travel & Living (Viajar y Vivir) (Women 18 – 49)

Well-being – health and beauty
Signature Titles: Nosotras, Nip Trip

Stylish Living – content that helps viewers make the most of their homes and personal spaces
Signature Titles: Casas, Mientras no Estabas (While You Were Out), Estilo Latino

World Flavors – the best cuisine from Latin America and around the world
Signature Titles: Ciudades y Copas, Sabor Latino

Now Boarding – a journey to some of the most exciting destinations around the world
Signature Titles: Más que una fiesta, Anthony Bourdain: No Reservations

Discovery Kids en Español (Families and children)

Learning Is Fun – educational content tailored to Discovery’s youngest viewers
Signature Titles: Save-Ums!, Tutenstein, Kenny the Shark

Family Time – programs the entire family can enjoy together
Signature Titles: Desafio Todo Terreno, Darcy’s Wildlife, Trading Spaces Boys vs. Girls, Jeff Corwin Experience

Exclusive original content that has been created specifically for U.S. Latino audiences includes Objetivo: El Norte,the first original production developed by Discovery Networks US Hispanic Group, which provides a compelling examination of the fierce immigration debate currently raging across the United States. The one-hour documentary premieres on Discovery en Español on Sunday, May 21 at 9:00 PM ET/PT, with encore showings airing on Wednesday, May 24, at 9:00 PM ET/PT and Saturday, May 27, at 7:00 PM ET/PT.

Other programming developed for Spanish-speaking audiences that will premiere in 2006 – 07 includes (for Discovery en Español) Pioneros,a series of documentaries about achievement in the US Hispanic community; Aeropuerto 24/7 Mexico,a six-part series that goes behind the scenes of Mexico City International Airport; Archivo Llorente,a forensics series that takes viewers across the police line to major investigations in Latin America; and (for Discovery Travel & Living – Viajar y Vivir) Nip Trip,a series focusing on the increasing popularity of plastic surgery vacations; Nosotras,a magazine-format lifestyle series that offers expert help for the health, beauty and relationship concerns of Latino women.