Efrain ‘Millo’ Aldea @ i.d.e.a.s.

Orlando based i.d.e.a.s. announced that Millo Aldea joined the agency as its Art Director.

“i.d.e.a.s. is known for producing award-winning interactive media that tells our clients’ stories to the world,” said Justice Mitchell, i.d.e.a.s. Creative Director. “We are pleased to round-out our team with Millo, a high energy, forward-thinking artist with visual, conceptual and interactive brilliance.”

A graduate of the Ringling School of Art and Design, Aldea brings a wide variety of experience to i.d.e.a.s., including project management, art direction, illustration and concept development. His tenure includes Studio Head Designer at Leo Burnett, Assistant Art Director for Latin3.com (Sony’s interactive agency for products in Latin America) and Graphic Designer for the Microsoft Network Latin America on-line flagship, YupiMSN.com.

As Art Director, Aldea will work with the i.d.e.a.s. team to bring to life on-line, interactive, print and graphics concepts. His talent to produce compelling visuals and content will offer clients new and innovative multi-platform story-telling approaches.

“My job is to deliver engaging and interactive methods for our clients to communicate with their customers,” remarks Aldea. “With its technology and creative teams, i.d.e.a.s. is a company positioned to accelerate interactive communication and story-telling trends. I’m excited to not only boost the creative environment at work, but to do the same for our clients.”

An active participant in the Orlando and Miami Latin communities, Aldea is the creator of the largest on-line salsa dancing community, BornToSalsa.com. Aldea and his wife, Ximena, are currently organizing the Orlando Salsa Congress during which a basketball charity event will raise money for the Puerto Rico-based non-profit, Needy Angels of the World.