Shakira’s ‘Oral Fixation’ tour kick-off on Verizon Wireless.

This summer, Verizon Wireless will present Shakira’s “Oral Fixation” North American tour. By leveraging wireless technology fans will have the opportunity to enjoy a unique concert experience. The “Oral Fixation” North American tour begins on August 9 at the Don Haskins Center in El Paso, TX and culminates on September 25 with a performance at the Dodge Arena in McCallen, TX.

In a music and wireless industry first, Shakira will send a multimedia personal video invitation customized to each Verizon user in each city she goes to, inviting them to come hear her play in their local arena. Fans with Verizon Wireless phones will have the option to text or click through to purchase and win tickets. Some Shakira concertgoers will receive a multimedia message barcode ticket sent to their Verizon Wireless phones. When they arrive at the concert, the wireless bar code tickets will be scanned to get them into the show.

Fans will also help Shakira determine what songs she performs on the tour. Verizon Wireless customers will be able to text which favorite Shakira songs they feel should be played on the “Oral Fixation” tour. Several lucky winners will get the opportunity to go backstage and see what the “Oral Fixation” tour looks like behind-the-scenes.