Washington Mutual kicks off Hispanic Ad effort with Zubi.

Washington Mutual kicked off a Hispanic advertising campaign to support its highly successful new WaMu Free Checking product. The company also announced it has selected Miami-based Zubi Advertising Services, Inc. as its new Hispanic ad agency of record.

The radio, television, print and out-of-home ads will promote features of the new WaMu Free Checking(TM) product that resonate with Hispanic consumers, such as free outbound wire transfers, free ATM withdrawals, free checks for life, and free low-balance alerts with online banking, among other features.

“The Latino market has been and will continue to be the most significant growth market in America. We’ve been serving the Latino market every step of the way and will continue to make the WaMu banking experience simpler and more welcoming as we provide our authentic approach to serving all our customers,” said Chris Matthews, Washington Mutual’s senior vice president of advertising and branding.

Building Brand Recognition with the Latino Community

“We have built a great consumer-friendly brand and have led the market with new and innovative financial products and services that appeal to everyday consumers and small businesses,” added Matthews. “We are delighted to partner with Zubi Advertising to build our brand recognition and market position with Latinos.”

Zubi Advertising will provide full-service integrated Hispanic marketing programs for Washington Mutual and oversee its Hispanic market media buying.

“As a true leader in the financial services industry, Washington Mutual has raised the bar by providing a unique combination of excellent customer service and top-tier financial products,” said Joe Zubizarreta, chief operating officer for Zubi Advertising. “We are excited to be working for a company that cares as much about their customers as we care about ours.”