Wal-Mart’s in review … Lopez Negrete Communications to defend.

According to Advertising Age, the review of Wal-Mart’s $578 million account announced earlier this week includes the multicultural business, said Julie Roehm, Wal-Mart’s senior VP-marketing communications.

“We have been honored to serve Wal-Mart for 11 years as their first and only full-service Hispanic agency of record. Together, we have had many incredible successes along the way. Today, Wal-Mart stands tall as the retailer of choice among Latinos. John Fleming has put together a world-class marketing organization, a team of schooled, experienced marketers poised to take Wal-Mart and Wal-Mart marketing to an entirely new level. During the past year, John and his team have given us the freedom to think, do, create, perform and become integrated like never before. It’s ‘the Wal-Mart way’ to be fair, to be thorough, and to continuously seek ways to do things better, every day. We stand ready, excited and positive. We feel the best is yet to come and look forward to being a part of it,” said President-CEO Alex Lopez Negrete.

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