Sony introduces first Spanish language VAIO PC in the U.S.

As a prelude to a broader marketing initiative to the growing U.S. Hispanic population, Sony Electronics is introducing a stylish notebook computer that includes a Spanish language operating system and keyboard.

The new Spanish-version FJ en Español notebook – based on Sony’s popular VAIO® FJ Series – marks Sony’s first Spanish language PC in the United States.

Available in five colors– including Onyx Black, Pearl White, Sky Blue, Jade Green and Raspberry Red — the FJ Series provides the option for Spanish speakers to have the latest mobile notebook computer personalized for their home and work lifestyles.

Ramping up to the VAIO FJ en Español launch, Sony is introducing a soccer-themed promotion. When consumers purchase an FJ en Español notebook PC, they can receive a certificate to receive a soccer jersey personalized with their name and number of choice in the color of their favorite team, matching the color of their computer.