Directorio en Español launches in South Florida.

HYP Network announced that it has launched its new Directorio en Español in South Florida. It also announced that it has hired Jason Mizrachi as General Sales Manager to lead its South Florida operation. “We are very pleased that Jason has joined our team. Jason brings a significant amount of experience having spent over 10 years in yellow pages sales management in this important Hispanic market,” remarked Patrice Listfield, Chief Executive Officer of HYP Network LLP. “Launching the new Directorio en Español in Miami and Broward is a logical step in our development in this region adding to our established presence in Tampa and Orlando,” explains Ms. Listfield.

HYP Network had been affiliated with Miami en Sus Manos and Broward en Sus Manos, placing national advertisements into those publications. However, this relationship has been terminated and all national sales for Miami en Sus Manos and Broward en Sus Manos will be handled by that company directly.