Peden – Sr. VP Central Region for Univision & Telefutura.

Univision Communications Inc. announced that Paula Peden has been promoted to Senior Vice President – Central Region for Univision and TeleFutura National Sales. Peden previously served as Vice President of National Sales for Univision and TeleFutura in San Antonio. She will report to Mike Reid, Senior Vice President/Director of Sales, and will be based in Dallas, Texas.

“Paula is an exceptional media sales professional and experienced leader who has successfully managed our San Antonio office to unprecedented growth,” said Reid. “We are thrilled about Paula’s promotion and know that her leadership and management abilities will be a driving force for sales in Univision’s Central Region.”

With nearly 30 years of experience, Peden is a seasoned media sales veteran. She opened Univision’s San Antonio office 11 years ago and has a strong track record of success. Her previous national spot sales experience includes positions at CBS, Petry Television and Blair Television. She has also held various management positions, including Vice President of New Business for Petry Television and Hearst Television Group, Vice President for Torbet Radio Chicago and National Sales Manager for KSAT in San Antonio.