Papel Media Network Launches online quoting system for Hispanic media buys.
March 24, 2006
Papel Media Network has redesigned their corporate website to highlight and launch their latest product- a proprietary Online Quoting System. The new system allows media planners and buyers to strategically prepare and place National or Regional U.S. Hispanic print campaigns within minutes.
Papel Media has harnessed the latest in technology, coupled with its own proprietary tools and syndicated research to pinpoint where Hispanic audiences live, who they are and what their lives are like. The company has matched this data to the print media outlet that will most effectively reach that audience. For advertisers who seek to tap into the Hispanic Market, Papel Media has become an invaluable resource.
“This new tool will become a great asset for our clients, as it not only enables media planners and buyers to literally become experts in Hispanic print, but it is also available to them 24-7” says Carlos Valdivia, Director of Business Development of Papel Media.
“There is a misconception that Hispanics don’t read. Were you to travel around Latin America you will find that this is definitely not the case, as they have some of the best publications in the world and the U.S. Hispanic market is rapidly heading in that direction. We truly help our clients understand and benefit from the critical role print media plays in the hierarchy of community authority for Latino readers. Brands need to capitalize on this potential in both the U.S. and abroad”, says John Trainor, Founder and CEO of Papel Media.
As part of its new corporate development plan, Papel Media also has unveiled the company’s redesigned logo that now symbolizes the vast array of services they provide.
“Our new logo is more representative of the company we have matured into, with a multi-product platform, international footprint and cross-functional teams offering strategic solutions in Hispanic print media, including ROP and Insert strategies as well as turn-key Direct Mail services” adds Trainor.
