National Health Partners launches Hispanic effort.
March 24, 2006
National Health Partners, Inc. announced that it is initiating a national advertising campaign targeting the Hispanic marketplace and that international superstar Lucia Mendez will be starring in television and radio commercials that are currently in production as the company’s spokeswoman for the campaign.
“One of the markets that we want to focus on is Hispanic consumers,” said David M. Daniels, President and Chief Executive Officer of National Health Partners. “Hispanics have been severely underrepresented among the members of the U.S. population who have health insurance. According to the U.S. Census Bureau, the uninsured rate for Hispanics in 2004 was 32.7% compared to 15.7% for all members of the U.S. population. Of the 45.8 million Americans who are uninsured, 13.5 million are Hispanics.”
“We are very excited that Lucia Mendez has chosen to represent CARExpress as our spokeswoman for the Hispanic community,” continued Mr. Daniels. “Ms. Mendez is an international superstar. Her support provides a substantial amount of credibility to the benefits CARExpress can provide to Hispanics.”
“I am very proud to support CARExpress,” said Lucia Mendez. “I believe CARExpress provides a tremendous benefit to members of the Hispanic community who cannot afford traditional health insurance. I thank CARExpress for developing such an innovative solution to such a widespread problem.”
“Lucia Mendez has always been at the forefront of her profession throughout her career, demonstrating innovation and versatility,” stated David Daniels. “We believe that CARExpress is similarly situated. CARExpress is an innovative solution to the complex problems facing the healthcare industry. Through CARExpress, we are able to help uninsured people obtain the healthcare they need at more affordable prices.”
The company intends to start releasing the television and radio commercials in May 2006 in select markets throughout the United States and expects to generate a significant number of additional members and revenues from its Hispanic advertising campaign beginning in the second quarter of 2006.



























