Hispanic Youth Online: Language and Culture Define Usage.
March 17, 2006
Young people 24 and under represent 35% of all Hispanic online users. While their online activities resemble those of the general youth market, they have unique characteristics. Their culture, heritage and language define their online behavior and how they respond to marketing messages.
Attention: Marketers, Advertising Agencies, Retailers, Online Content Sites, Educators, Political Marketers and Government Agencies.
The Hispanic Youth Online report looks at the unique characteristics that define this hard-to-reach market.
The Hispanic online population is growing at a steady pace, fueled mainly by Hispanic youth who are joining their peers online. They share many of the same perceptions and attitudes toward the Internet as the general market, but they also seek out content that is culturally relevant.
Marketers and media should use a bilingual approach to reach them.
Key questions the “Hispanic Youth Online” report answers:
How many Hispanic Americans are online?
How does the young age of the Hispanic population impact online attitudes and activities?
What language should be used: Spanish, English or both?
What factors will drive growth in Hispanic online ad spending this year?
And many more…
The Hispanic Youth Online report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions.
For more information at http://www.emarketer.com
