Hispanic Advertising Agencies Pro Bono Campaigns @ HispanicAd.com.

The Association of Hispanic Advertising Agencies (AHAA) recognized 16 member Hispanic advertising agencies for their pro bono work valued at more than $12.1 million for more than 25 media campaigns during its semi-annual conference titled “AHAA Knows Latinos: Insights on Media Behavior” in Los Angeles from April 5th-7th, 2006.

Media work for organizations including March of Dimes, United Way, Heal the Bay, Big Brothers/Big Sisters, Centers for Disease Control & Prevention, Aids Foundation for Chicago and many others are being featured during AHAA’s conference. AHAA members helped convey issues including birth defects, drug use, animal cruelty, spirituality, obesity, driving safety, environmental, child safety and others affecting the Hispanic population.

Hispanic advertising agencies have a social mission that is inherent to the Latino culture and is at the core of AHAA members’ businesses, according to Alex Lopez Negrete, chairman of the Association of Hispanic Advertising Agencies and president and CEO of Lopez Negrete Communications.

“It’s a matter of doing the right thing both from a community perspective and a business perspective,” says Lopez Negrete. “Getting involved in the communities we serve is healthy for our staff, for the agencies’ business, and for our individual communities.”

The positive social reward and empowerment that comes from contributing to a greater cause and to the betterment of Latinos is energizing,” he adds. The success we and our clients enjoy is dependent upon healthier, smarter, better educated consumers, so we have a responsibility to them. It is right to give back to, and continuously serve, the communities and the population we represent.”

The following AHAA members’ pro bono campaigns are being showcased: :30 SEGUNDOS, LLC; Arvizu Advertising & Promotions; Bromley Communications; cruzkravetz: IDEAS; Dieste, Harmel & Partners; Enlace Communications, Inc.; Fusion Multicultural; Garcia 360 degrees; Interlex; K. Fernandez and Associates, LLC; La Agencia De Orci @ Asociados; Lapiz; Lopito Ileana & Howie, Inc.; Machado/Garcia-Serra (MGS) Communications; The San Jose Group; and Ofrenda, Inc. – SVREP.

To view all efforts CLICK below (Microsoft PowerPoint viewer required):

https://hispanicad.combanners2/uploadfiles/ahaaprobono2006.ppt