Fifth Third Bancorp selects Latinvox as Hispanic AOR.

The Fifth Third Bancorp selected New York-based Hispanic advertising agency Latinvox as its agency of record for all Hispanic initiatives.

Latinvox will work with Fifth Third Bank’s marketing and executive teams to expand the company’s Hispanic business plan and to develop fully integrated and culturally-relevant marketing campaigns for the Hispanic community. Latinvox’ services will include advertising, promotions, grassroots initiatives, media planning and buying. The first phase of Latinvox’ assignment will consist of a communications analysis and the development of a strategic business plan.

“The Hispanic population has grown substantially in our core markets and this group is significant to our growth strategy,” commented Larry Magnesen, Senior Vice President of Marketing at Fifth Third Bancorp “We selected Latinvox because they were knowledgeable about our business, and more important, of our Hispanic consumers and their needs. They also demonstrated a creative and relevant positioning to present the bank to this important group.”

“We are honored to be working with Fifth Third Bank. The organization is consistently ranked as one of the most well-respected financial services companies in the country,” commented Roberto Ramos, Latinvox President and CEO. “Our team is motivated by our client’s progressive thinking with regards to this opportunity. We are also eager to help them capitalize on a strong opportunity in established as well as in new, burgeoning Latino markets where they are present.”