Vh1 LatAM celebrates 2nd anniversary.

Vh1 Latin America announced its second anniversary and the expansion of its signal to a 24-hour service on Argentina’s Cablevision, the country’s most widely distributed pay TV operators. The network celebrates its first two years in the region after significantly increasing its reach and viewership and securing a slew of prestigious awards and nominations for its creative work. In 2005, the network’s primetime viewership increased by 50% compared to 2004, propelled by popular shows like Big in ’05, Surreal Life, Hogan Knows Best and the series Fabulous Life and All Access.

“We could not have hoped for a better first two years for Vh1 in Latin America, having established the brand in key markets, surpassing our most ambitious expansion goals, and filling a music and entertainment programming void for Latin American young adults,” commented Vicente Solis, Vice President of Programming for Vh1 Latin America. “We are extremely excited about the success we’ve had with both viewers and distributors, and about maximizing this great momentum in 2006 with a great line-up of new series, including new series My Fair Brady and Strip Search, and the premiere of the Vh1 Rock Honors Ceremony.”

“Our expansion of our Vh1 nightly block to a full-fledged 24-hours channel on Cablevision is a great way to celebrate Vh1 Latin America’s second birthday,” said Alvaro Barros, VP of Distribution, MTV Networks Latin America. “This strengthens our presence in a key market where we now reach 3.7 million households, which account for over 70% of multichannel homes in Argentina.”