Miller Lite sponsor of ‘Tu Musica en La Plaza’ concert series.

Miller Lite announced their sponsorship of the weekly downtown concert series “Tú Música en La Plaza,” which will commence this Tuesday, 5-10 p.m. with the start of the 2006 season and continue through the summer. A portion of the proceeds from the concert events will benefit the Texas Hispanic Peace Officers’ Association and the ¡Adelante! U.S. Education Leadership Fund.

“We believe these organizations do a tremendous job giving back to the community and are excited to partner with them in their efforts,” says Guillermo León, Miller Brewing Company’s Hispanic Marketing Manager in Houston.

César O. Arzayús Jr., longtime promoter of the event, sees the partnership as a natural fit. “Tú Música en La Plaza is excited to have Miller Lite as a sponsor and looks forward to bringing another great concert season to the city of Houston. We believe Miller Brewing Company shares the same vision, to provide a weekly venue for friends and family to listen to live Latin music.”

Now entering its 12th season, “Tú Música en La Plaza” was developed as a social event to create a relevant outdoor music experience while raising funds for local and national Hispanic charities. To date, the music program has helped raise more than $250,000 for various Hispanic organizations. “Tú Música en La Plaza” is held every Tuesday and Wednesday nights at Jones Plaza, the newly renovated outdoor pavilion in Houston’s famous downtown theater district. Tuesday events are dubbed the “Ultimate Tuesday Night Party,” and feature today’s top Tejano and regional Hip-Hop performers, while Wednesdays are titled “Pure Latin Mix Wednesdays,” and will feature International Latin Bands, Latin DJ’s, Reggaeton, Salsa and Bachata.