Elias E. Lucero – Director of Promotions/Event Marketing @ Lopez Negrete Communications.

Lopez Negrete Communications announced the addition of Elias E. Lucero as Director of Promotions/Event Marketing.

“I think my strongest or biggest impact on the Promotions and Event Marketing department will be strategic insight and direction, flawless execution, measurability and ROI to the client and the agency,” said Elias Lucero. “On the short term, my energies will be in making sure the current promotional and event marketing work for our clients moves through the pipeline seamlessly as we transition into this new structure, while simultaneously developing and incorporating the vision of the department as a major contributor to the offerings of the agency, and, of course, to secure a profit center within the agency.”

Most recently, Lucero served as Field Market Director for The Cartel Group, working on accounts such as the U.S. Army and Alturas Communications, where he established a Hispanic presence in the multicultural arena, through the development of in-culture publications that resonate with Hispanics, African-Americans and Asian readers. In addition, he successfully pitched to clients such as Best Buy and Frost Bank.

“We are proud that Elias has joined the LNC family. He is one of the most respected promotional and event marketing experts in the industry,” said Alex López Negrete, president and CEO of the Houston-based, independently owned Hispanic marketing agency. “Promotions, events and other environmentally oriented marketing activities have always been important in the Hispanic marketing equation – but never the way they are today. Elias’ addition to the LNC team furthers our vision of being a fully integrated, multidiscipline Hispanic marketing partner to our clients. Undoubtedly, Elias’s leadership will take our promotional and event marketing capabilities to an entirely new level.”