Arrieta takes over @ Bravo San Francisco.

Without announcement, Julio Arrieta, a Venezuelan marketer who worked in Mexico, took over the reins of the San Francisco office of The Bravo Group last Monday.

Arrieta, who worked with CEMEX (Cementos de Mexico), steps up to the plate filling the void left by Christine Hahn who stepped down last week.

The replacement confirms the report published by HispanicAd.com (3/13/06) about Hahn and departing creative head Carlos Torres who now becomes partner of the freshly created Directo Hispano. Bravo has recently been shaken by an exodus of business and human capital.

Arrieta becomes the agency’s de facto West Coast Regional Director taking charge over previous appointments.