Denver Post’s al Dia Introduces Editorial Videos in Spanish.

Raising the bar for Spanish-language online newspapers, DenverPost.com/al Dia is placing streaming videos with editorial content and archived video links on its homepage.

While video-formatted content is commonplace on newspaper web sites, several of which produce Spanish-language editions, DenverPost.com/al Dia is the first nationally to feature video clips with Spanish-language voiceovers.

In a city whose population is more than 35 percent Hispanic, “It’s important for newspapers like The Denver Post to reach everyone in the community,” said Howard Saltz, The Post’s associate editor/new media and
strategic development.

“Most companies recognize the need to be inclusive, but the newspaper business is unique in that our product is meant to be read. If you cannot read English, our product has little value to you. That all changes with Denver Post al Dia: Hispanics can read local stories and listen to editorial videos in their native language. We’re happy we can serve a growing segment of our community.”