Telemundo 52 delivers top ratings.

KVEA, Ch. 52, Telemundo’s flagship station in the Los Angeles market, scored an impressive year-to-year increase of 28% this February in M-F Primetime¹, making it one of Los Angeles fastest growing stations.

This great achievement represents an additional 27,000 impressions in the highly coveted demo of adults 18-49. Furthermore, the station’s M-F 11pm News “En Contexto” presented by award-winning journalist anchor Ruben Luengas, continues to attract and build its audience, increasing its rating by 28% vs. February ‘05, and experiencing a strong Spanish-language 11pm News market share increase from 23% to 33%.²

“This performance demonstrates the strength of Telemundo as the leader of original productions for Hispanics, offering programs that continue to garner great acceptance in the Los Angeles market” said Manuel Abud, Vice President and General Manager of KVEA. “In addition, our ongoing commitment and dedication to develop a local news product that reflects the social pulse of L.A.’s Latino community has also proved a great success, making ‘En Contexto’ a must-see program for our viewers.”

Launched on January 16, “En Contexto” is a news program with a bold and engaging format that offers thought provoking, in-depth analysis to help Latino viewers better understand the implications to their immediate communities. The program offers intelligent and compelling discussions on some of the most controversial issues affecting KVEA’s viewers, all within the bounds of journalistic integrity.

Source: ¹NSI (M-F, 7p-11p)

²NHSI Feb’06