Univision beats ABC, CBS, NBC or FOX in NTI Sweeps period.
February 7, 2006
During its very first sweeps period included in the Nielsen Television Index ratings service, the Univision Network out-delivered at least one of the other four major broadcast networks among Adults 18-34 on 16 out of 28 nights, or a little more than half the entire sweeps period. In addition, it consistently bested NBC and its Olympic coverage among Adults 18-24 for the entire February sweeps.
Program Highlights
– The 2006 “Premio Lo Nuestro” Latin Music Awards aired its 18th annual edition on February 23rd and reached almost 11 million unduplicated viewers (P2+).
– Delivered its highest performance ever among Kids 2-11 and Teens 12-17 and the second highest performance among total viewers (P2+), Adults 18-34 and Adults 18-49.
– Was the highest rated program on the Univision Network among Households and key demographics during the February sweep.
– The first season of “Bailando Por Un Sueño” (Dancing for a Dream), a phenomenal ratings winner for Univision on Sunday nights since its premiere on January 15th 2006, aired its finale on Sunday, February 23rd.
– On finale night (up against ABC’s “Dancing With The Stars” finale and the final telecast of NBC’s “Winter Olympics”), Univision ranked as the third most-watched network among Adults 18-34 (with 2.0 million viewers) and Kids 2-11 (879,000), beating both NBC and CBS from 8pm-11pm.
– It also beat NBC, CBS and FOX as the second most-watched network among Adults 18-34 between 10pm-11pm.
– The 2.0 million Adult 18-34 viewers on this night was the program’s best performance.
– “Bailando’s” finale helped Univision achieve its highest Sunday night (7pm-11pm) performance ever in the history of the network among Adults 18-34 and Adults 18-49.
– Univision set a record with its 7pm novela, “Piel de Otoño” (Autumn Love), which ended on Friday, February 17th, becoming Univision’s highest 7pm novela of all time among Adults 18-34 (1.3 million) & Adults 18-49 (2.2 million).
– Univision’s nightly network news program “Noticiero Univision” delivered its highest Adult 18-34 and Adult 18-49 performance compared to any February sweep.
Source: NTI (2/2/06-3/1/06), NHTI for previous year’s comparisons.
