Hispanic Gaming Summit in Las Vegas.

Ascend Media Gaming Group will present the inaugural Hispanic Gaming Summit July 18 at Paris in Las Vegas. It precedes the Third Annual Casino Marketing Conference, which opens the evening of July 18 at Paris Las Vegas and runs through July 20.

Hispanic Gaming Summit will address the opportunities and responsibilities that the fast-growing Hispanic population presents to gaming operators across the United States. Topics addressed in Conference sessions include:

* An in-depth look at the demographic and cultural aspects of the vast Hispanic market

* Case studies on effective marketing to Hispanics by gaming companies

* Communication do’s and don’ts

* Promotional opportunities

* How to build and maintain constructive and mutually rewarding relations with the Hispanic community

“This marks the first organized effort for the gaming industry to fully understand the growth, size and complexity of the fast-growing Hispanic market,” said Charles Anderer, director, trade events, Ascend Media Gaming Group. “We will be working closely with Harrison & Montoya Associates to give attendees a better understanding of how to reach Hispanics and develop enduring relationships with the many different customers and communities this market represents.”

“This segment of our society has become the largest minority group in the U.S.,” said Harrison, Managing Director, Harrison & Montoya Associates “There are more than 40 million Hispanics in the U.S., with purchasing power of $700 billion coupled with a strong appetite for the gaming industry. We are proud to play a role in this event to increase the dialogue on the best methods to reach this important market segment.”

For more information at http://www.hispanicgamingsummit.com