La Preciosa Comes To WGBT-FM in Greensboro, Winston-Salem.

WGBT 94.5FM unveils a new Spanish-language Mexican Variety format, “La Preciosa,” which will include the successful morning program “El Genio Lucas,” airing Monday through Saturday from 7:00 a.m. to 11:00 a.m., hosted by Alex Lucas. WGBT “La Preciosa” will also air the widest catalog of Regional Mexican hot hits, appealing to Greensboro, Winston-Salem and High Point’s Hispanic Adults 18-54 listeners.

“La Preciosa 94.5″ will bring to the Greensboro, Winston-Salem and High Point area the greatest Spanish hits, giving listeners memories of native Mexico that is sure to make an emotional connection with its audience. Featuring original recorded music from artists such as Los Bukis, Vicente Fernandez, Los Freddy’s and Juan Gabriel, La Preciosa” will be the markets premiere radio destination that mirrors the traditions and culture of their native Mexico.

“We are excited to serve the growing Hispanic communities of Greensboro, Winston-Salem and High Point. La Preciosa allows us to provide compelling programming, public service and serve a niche not presently provided on the FM band.” said Cheryl Salomone, VP/GM Greensboro of Clear Channel Radio.