Boomers Big Spenders When It Comes to Food.

Whether they’re cooking, dining out, feeding their children, entertaining, or eating on-the-go, Baby Boomers are not afraid to put their money where their mouths are when it comes to food, according to Baby Boomers and the U.S. Food and Beverage Industry, a new report from market research publisher Packaged Facts.

78 million strong, boomers spend more on household groceries and food than their Gen X-Y counterparts and seniors over 65. Boomers aged 45-54 spend $123 weekly on food compared with $102 for 25- to 34-year-olds, and $75 for 65- to 74-year-olds. Over 12 million boomers spend more than $150 per week on household groceries compared with nearly 7 million 30- to 39-year-olds and only 2.5 million 60- to 69-year-olds. Overall, boomers make up the largest food spending demographic-22.8 million spending $125 or more for weekly groceries.

With many boomers heading households with children, the trend to eat well is being passed on to future generations, as boomers-with a preference for fresh, natural, organic ingredients, as well as flavors that are exotic, sophisticated, and bold-spare no expense to incorporate the highest quality foods into their daily family life.

“Boomers are spending more on food because they can afford to and because health, particularly anti-aging, is a major concern,” said Don Montuori, the publisher of Packaged Facts. “They are a driving force behind the success of functional and fortified foods-as well as organics-and they prefer gourmet foods of convenience that meet the demands of their elegant yet hectic lifestyles.”

For more information at http://www.PackagedFacts.com