Latin Fusion Group launches.
January 7, 2006
Hispanic Tu Agencia /HTA Group and La Fusion Latina Latino Americana have merged under the Latin Fusion Group, Inc. to create an integrated advertising, marketing, promotions and communications company. The firm’s capabilities cover a large arena, from advertising, marketing, promotions and sampling to public relations and sales promotions.
“The combined strength of the human resources of both agencies and the combination of the accounts makes us a formidable player in the marketplace,” says Rafael O. Gonzalez, LFG Partner. “Latin Fusion Group will provide to clients the unique combination of strategic planning for advertising and promotions, as well as production and implementation. With 18 years of experience marketing the Latino consumer in the USA, we have seen the growth and evolution of advertising, which has definitely set a path for this progressive merge”.
“Spanish and Bilingual marketing communications agencies will drive much of that growth across all industry sectors,” says Carolina Oscal, LFG Business Partner. “This is an extraordinary profit opportunity for our clients, our industry and our agency in particular.”
“The merger is invigorating,” Maria Enriquez, Executive Director of La Fusion Latina Latino Americana says. “There’s a fusion of new thinking and a very strong team effort already undergoing. Our corporate cultures are very similar; both firms have national and international caliber work ethics and an ethnic flavor”.
