Azteca America Spot TV Sales Picks Strata.

Interep and Strata Marketing announced a long-term agreement to use Strata’s Broadcast TV sales software for all Azteca America national ad sales. Already the exclusive rep firm for more than 1,500 radio stations, Interep recently announced it would enter the television representation business. For Interep’s first television rep firm, Azteca America Television Sales, Strata will provide electronic sales solutions that will allow Interep to send and receive proposals and orders, and exchange real-time sales information with sales managers at all Azteca America stations nationwide. In addition, Interep will be able to connect immediately with Strata’s existing clients in more than 800 media buying offices nationwide. Strata’s TV sales software applications will be based at Interep headquarters in New York and accessible in Azteca America stations throughout the United States, including those owned by McGraw-Hill, TVC, Una Vez Mas, and Azteca America. Azteca America is the fastest growing Hispanic TV network in the U.S., currently available in 77% of all U.S. Hispanic TV homes.

Interep’s decision to utilize Strata’s electronic connectivity moves Azteca America to the forefront of the media buying community. Strata President John Shelton said “Interep has always been a forward-thinking company. It’s exciting to be associated with their new initiative to increase the visibility and sales of Azteca America.” Strata and Interep have a long history of working together on the development and utilization of electronic solutions for buyers and sellers of media. Bob Turner, President, Azteca America Spot TV Sales, pointed to Strata’s long-term business relationship with the rep firm. “Strata is the only company with a proven track record of making it easy for sellers and buyers to do business together. Their research capabilities are the easiest to use and their ability to connect us electronically with thousands of media buyers will make us easy to buy.”