Azteca America Joins NHTI.

Azteca American is now the fourth fully reported Spanish-language broadcast network to be monitored by Nielsen Media Research’s Hispanic Service. Overnight data is available beginning December 26, 2005 to those clients who subscribe to the service. The first monthly report will begin with January 2006 data, and will be delivered to all Nielsen Hispanic Television Services’ (NHTI) clients.

“This agreement continues Nielsen’s commitment to providing Azteca with quality and competitive television data to make more effective business decisions,” said Doug Darfield, senior vice president of Hispanic Services for Nielsen Media Research. “The addition of Azteca to our service offers our clients even more extended insight into Spanish-language television.”

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