Telemundo’s made-for-the-Web production ‘Barbara Luna’.

Telemundo announced the production of “Barbara Luna,” a groundbreaking digital entertainment web series developed at the prestigious American Film Institute (AFI) as part of its Digital Content Lab. As a pilot project for the network’s newly created Online Mystery Theatre (“Teatro del Misterio”)to be launched on Telemundo.com this Spring, “Barbara Luna” is a unique and original, made-for-the-web production that utilizes streaming video, wireless and interactive content to follow a murder mystery. Select segments of “Barbara Luna,” will be presented as part of a Digital Content Lab showcase event at the AFI Campus in Los Angeles on February 7, 2006. Telemundo’s Vice President of Artistic Development, Mimi Belt, will talk about this new venture for The network at NATPE’s “Interactive Television Goes Mainstream” panel this Thursday, January 26, 2006.

“Our commitment to developing original programs for the Hispanic community has strategically positioned us to deliver our content to our viewers through multiple platforms,” said Don Browne, President, Telemundo. “‘Barbara Luna’ is the perfect example of how we can combine our production know-how with NBC Universal’s and Telemundo’s ability to deliver high-quality programming to our viewers when and where they want it.”

“We are honored to have been selected by AFI to participate in its ground-breaking Digital Content Lab,” said Peter Blacker, Senior Vice President of Digital Media,Telemundo. “The ‘Barbara Luna’ production perfectly reflects the innovative original programs that we plan to lanuch within Telemundo’s new Digital Media Division. Our commitment to this new style of storytelling has never been stronger”.

“Barbara Luna” follows the adventures of its main character, detective Barbara Luna, as she solves a complicated murder mystery in virtual real-time. The series, to be told over 20 segments over the course of three weeks, uses streaming video to tell the primary story, along with supplemental video clues, virtual tours of crime scenes, surveillance cameras, and wireless messages that reach viewers directly when the action happens.

“Virtual, on-demand storytelling is the wave of the future,” said Ramon Escobar, Senior Executive Vice President of Entertainment, Telemundo. “This literally is a unique form of storytelling that goes beyond the traditional platforms and opens up a world of opportunities for us to develop and provide compelling and interactive original broadband content.”