BusinessWire Austin Hosts Best Practices Presentation Jan. 19 on Hispanic Media Relations

Business Wire Austin is hosting a breakfast presentation Jan. 19 with Hispanic PR Wire CEO Manny Ruiz titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives.”

The mini-workshop will present execution and measurement tools for a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic market initiatives will also be discussed.

Attendees will receive tip sheets for pitching local media as well as hand-outs on award-winning Hispanic PR case studies.

WHEN:

Thursday, January 19, 2006
8 – 8:30 a.m., Registration
8:30 – 9:45 a.m. Breakfast/Presentation
9:45 – 10 a.m. Questions & Answers

WHERE:

La Madeleine, The Arboretum
9828 Great Hills Trail, Suite 650
Austin, Texas

SPEAKER:

Manny Ruiz
President/CEO
Hispanic PR Wire

SPEAKER BIO:

In addition to his CEO duties at HPRW, Manny Ruiz is a managing partner of Hispanic Market Pro, a service that produces professional development teleconferences for Hispanic marketers, Hispanic Digital Network, the nation’s first network of Hispanic publications online, LatinClips, a leading U.S. Hispanic monitoring service and ConTexto Latino, the PR industry’s first Hispanic editorial features service. Between his various roles, Manny also co-publishes the nation’s only monthly Hispanic PR newsletter, The Hispanic PR Monitor. Manny currently serves as a board member of PRSA’s Miami Chapter and is the former co-chair of its Hispanic Market Section.

Prior to HPRW, Manny was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli. While at PN, Manny played a central role in the success of Florida’s anti-teen smoking campaign “truth.” Manny spearheaded Florida media relations for “truth” which for two consecutive years swept all of the PR industry’s most coveted awards including the Silver Anvil Award of Excellence.

COST:
$10 per person
R.S.V.P. by Tuesday, January 17th to Lauren Graham-Landeros at 888-829-1330 or email la*************@bu**********.com