Al Día Converts to Controlled Circulation In Dallas.

Effective January 23, 2006 Al Día will move to a controlled distribution model and can be picked up by consumers at no cost at all retail and rack locations throughout the Dallas-Fort Worth area. Home delivery subscriptions will continue to be available on a paid basis. Al Día circulation is reported on a net basis and will continue to be audited by the Audit Bureau of Circulations (ABC), which was established in 1914, and is the gold standard in publication audits.

Al Día has strategically grown single-copy circulation in areas with heavier Hispanic traffic. “Our migration to controlled circulation copies at retail and rack locations results in deeper distribution opportunities, including grassroots locations like restaurants, salons, bakeries and other small retailers with heavy Hispanic traffic,” said Guy Rosales, Circulation Director of Al Día. This strategy aligns with industry trends for leading Spanish-language newspapers and advertisers have indicated that controlled audited circulation is welcome in correlation with increased exposure, readership, and response to advertising.

“Strong home-delivery circulation, expanded single-copy distribution and enhanced editorial coverage shows the dedication to reach and serve the needs of Dallas-Fort Worth Hispanics and our commitment to bring value to our partners is stronger than ever,” said Gilbert Bailón, Publisher and Editor of Al Día.