Synovate U.S. Diversity Markets Report Seminars.

Synovate Diversity has announced the release of its new 2006 U.S. Diversity Markets Report -an in-depth analysis of multicultural populations across America.

“By 2050, half the U.S. population is expected to be multicultural,” said Everett Hernandez, Senior Vice President and General Manager of Synovate’s Diversity Group. “This will profoundly change the way companies interact with and market to consumers, and companies need to know how to talk to these various markets in order to keep up.”

Next month, Synovate Diversity will present findings from the U.S. Diversity Markets Report (formerly titled “U.S. Hispanic Market Report”) during a series of seminars in Miami, New York, Chicago and Los Angeles.

Attendees will find new and compelling insight into the largest minority markets of the country: Hispanics, African-Americans and Asian-Americans.

In addition to updated demographics and buying power information, the Report analyzes trends in autos, technology products, financial services, health and wellness, leisure/entertainment and shopping, as well as others.

This year’s report will also include an update on acculturation – how immigrants adapt to their new surroundings including their use of language and media. Finally, new to this year’s Report will be summary sections on the Young Adult market (ages 18-24) and the Mature market (ages 55+), which examine similarities and differences among these segments.

You may register to attend a seminar and receive a complimentary copy of the report at http://www.synovate.com/current/events , or contact Muriel Sommers at (305) 716-6776 or mu************@sy******.com.

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