By 2010 Women Will Account for 50% of US Private Wealth.

The 2nd Annual M2W-The Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural Center, is the premier national marketing conference designed to help businesses learn how to increase their emotional and financial share of the lucrative and accelerating women’s market.

“There is an exciting gender shift in the marketplace,” says Nan McCann, Producer of M2W. “Women currently control $7 trillion in consumer and business spending. Women-owned businesses employ more people in the US than all Fortune 500 companies combined. Women are the majority users of the Internet and have surpassed men as the primary consumers of computers, cameras and PDA’s. M2W is designed to help brands maximize opportunity where the consumer power is strongest…with women.”

Fara Warner, author of The Power of the Purse and M2W keynoter says, “As we enter the 21st century, women’s financial might is set to exceed all expectations, and women will begin to wield the enormous clout that money and power is bringing them. Business would do well to notice this economic evolution. What women demand today goes far beyond the simplistic marketing efforts of the past that too often focused on women as a minority. Businesses that recognize the immense and growing financial power of women — and how that power is reshaping the very fabric of our society-will have found an incredible competitive advantage that they can capitalize on for decades.”

For more information at http://www.m2w.biz