Univision Selects Revenue Science To Deliver Behavioral Targeting.

Revenue Science announced that it has been selected by Univision Online to help the company deliver more relevant advertising through behavioral targeting. This agreement marks the first time Revenue Science’s technology and services have been deployed for a Spanish-language Web site.

“Throughout 2005, Univision.com had more advertisers than any other Spanish-language Web site and we are always looking for new ways to help these advertisers reach their target audiences,” said Javier Saralegui, president of Univision Online. “Revenue Science’s industry-leading behavioral targeting technology and service will bring major benefits to our advertisers, by expanding the amount of valuable inventory available and enabling the precision delivery of campaigns to a variety of large, high-quality consumer audiences.”

“Working with Revenue Science will enable our advertisers to deliver their campaigns directly to high-value audiences such as Automotive, Personal Finance, and Wireless, no matter what page of our site they are on,” said Tom Arrix, SVP of Sales at Univision.com.

“The need for online media to deliver relevant advertising based on users’ actual behavior crosses boundaries of culture, language and nationality, and we are very excited to bring the capability to Univision.com,” said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. “The size and importance of the Hispanic audience grows every year and Univision’s implementation of behavioral targeting will help advertisers reach that audience more efficiently and effectively.”