Televisa & Intel To Deliver Premium Content To Hispanic Media Audience.

Intel Corporation and Grupo Televisa, S.A. announced a joint effort to provide consumers, for the first time, with a wide choice of on-demand, Internet-delivered Televisa content through Intel Viiv technology-based PCs.

The plan is to provide digital programming that can be viewed and shared in the home on an Intel-based computer and variety of viewing screens and other consumer electronic devices. The companies plan to work together to enable and verify Televisa’s wide range of popular content for compatibility on the Intel Viiv technology platform. Televisa plans to make its digital entertainment services available over the Internet from leading manufacturers later in the first quarter of this year.

Intel Viiv technology is designed to make it easier for people to download, view, manage and share digital entertainment on a wide variety of viewing screens and networked devices such as portable media players, digital TVs and routers. As part of the proposed collaboration, Televisa plans to offer a wide range of content for Intel Viiv technology-based PCs, including its popular telenovelas (soap operas), movies, sports, news and late night shows, as well as music from Televisa’s recently launched Tarabu digital music service, plus future services.

“Today, Televisa programming and content are enjoyed by more than 425 million Hispanic consumers in the Americas and Europe, and with this exciting new collaboration with Intel our distribution reach will grow significantly,” said Emilio Azcarraga, Televisa president and chief executive officer. “Making Televisa content compatible with Intel Viiv technology-based PCs will ease the delivery of our programming and services with an enhanced user experience to any customer in the world who has a broadband Internet connection.”

Intel provided Televisa with engineering support, specifications and tools to test and verify that Televisa content services will display properly and work in full-screen formats using a remote control device. This will enable Televisa to offer its Tarabu digital music service and future digital video service featuring Televisa’s rich television programming for viewing on Intel Viiv technology-based PCs.

“Intel’s collaboration with Televisa is a big step toward enabling global broadband access to a rich universe of digital content from the world’s leading media and entertainment companies,” said Kevin Corbett, vice president of Intel’s Digital Home Group and general manager of the Content Services Group. “Together we will deliver exciting new on-demand viewing opportunities on Intel Viiv technology-based platforms to Televisa viewers across the world.”