‘La Preciosa’ Comes To KNFX-AM Austin/Rochester Munesota.

Clear Channel’s KNFX-AM unveils a new Spanish-language Mexican Variety format, “La Preciosa,” which will include the successful local morning program “El Genio Lucas,” airing Monday through Saturday from 6:00 a.m. to 10:00 a.m., hosted by Alex Lucas. KNFX “La Preciosa” will also air the widest catalog of Regional Mexican hot hits, appealing to Rochester Mynesotas’s Hispanic Adults 18-54 listeners.

“We are excited to serve the Hispanic communities of Austin-Albert Lea-Rochester, Minesota. We will over serve these growing communities with compelling programming and public service” said Bob Fox, VP/GM Rochester of Clear Channel Radio.