Telemundo Closes 2005 Strong.

Based on the ratings results provided by Nielsen Media Research for their National Hispanic television Index (NHTI), Telemundo delivered outstanding results in fourth quarter ’05 Monday through Friday (M-F) primetime, due largely to an impressive December ’05 performance. In December ’05 Telemundo posted its best December finish ever in both key adults 18-34 (A18-34) and adults 18-49 (A18-49) demos, completing its seventh month of viewership gain and positioning itself as the fastest growing broadcast network for both the month of December ’05 and the fourth quarter, while Univision and Telefutura continued to lose viewership.

Some of the primetime delivery highlights for the fourth quarter include:

In 4Q05 Telemundo M-F prime averaged a 3.4 rating / 685,000 in A18-49, growing 17% over 4Q04 (2.9 rating); among A18-34 the network averaged a 3.4 rating / 429,000, up 26% over the same quarter last year (2.7 rating).

4Q05 marks Telemundo’s strongest quarterly performance ever both in A18-34 and A18-49.

Telemundo is the fastest growing broadcast network among both A18-49 and A18-34 in M-F prime, gaining an additional 105,000 A18-49 and 93,000 A18-34 in 4Q05 compared to 4Q04.

Some of the primetime delivery highlights for the month of December ’05 include:

In A18-49 Telemundo’s weekday prime averaged a 3.5 rating (721,000) and a 23% share of Spanish-language broadcast television, growing 6% vs. November ’05 (3.3) and 30% vs. December ’04 (2.7).

In A18-34 Telemundo averaged a 3.6 rating (456,000) and a 23% share of Spanish-language broadcast television viewers, increasing 6% vs. November ’05 (3.4) and 38% vs. December ’04 (2.6).

La Tormenta averaged a 3.5 rating (705,000) among A18-49, bringing the 7PM time period to its highest rating level in over a year, growing 6% vs. November ’05 (3.3) and increasing 52% over the December ’04 time period (2.3). With a 3.5 rating in A18-34 La Tormenta’s growth is even more impressive among the younger demo, gaining 75% over December ’04 (2.0) and 3% vs. November ’05 (3.4).

Cuerpo del Deseo averaged nearly one million Adults 18-49 with a 4.6 rating in Dec’05, increasing 59% vs. Dec’04 (2.9). Among A18-34 Cuerpo grew 63% over Dec’04 (2.7 vs. 4.4 rating).

With a 2.7 rating in both A18-49 and A18-34 in Dec’05, Corazon Partido attracted more viewers than the prior month, increasing 13% vs. Nov’05 in A18-49 (2.4) and 17% in A18-34 (2.3).

At 10PM Decisiones has registered consistent month over month growth since its premiere, averaging a 3.6 rating among A18-49 in Dec’05, a gain of 24% vs. Nov’05 (2.9) and 38% vs. Dec’04 (2.6). A18-34 also posted steady growth with a 3.8 rating in Dec’05, up 27% vs. Nov’05 (3.0) and 46% vs. Dec’04 (2.6).

Source: NHTI 11/29/04-12/26/04 vs. 11/28/05-12/25/05, 9/27/04-12/26/04 vs. 9/26/05-12/25/05

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