mun2 Launches ‘SPEAK’ Effort.

mun2 announced the launch of its SPEAK campaign. SPEAK is an initiative directly linked to the network’s mission to reflect the true voice of its audience. The campaign, launched in early October, features spots in which mun2 viewers speak to the camera about topics that are relevant to them in an unscripted, unrehearsed setting. Topics include important social issues among the Latino demographic such as sex, politics, multiculturalism, racism, self-improvement and misconceptions about Latinos.

“We’re extremely proud to launch this breakthrough and symbolic campaign, and feel privileged to be able to provide young U.S. Latinos a national platform for their expression and unique points of view,” said Antoinette Zel, Senior Executive Vice President Network Strategy at Telemundo. “The genesis of SPEAK was the deafening silence of young Latinos in this country who have limited outlets to express themselves publicly and with power. Mun2 is their channel–made for them, about them and by them—so it was imperative that within less than 3 months of mun2’s re-launch in October, we turned the cameras on our audience and had them speak their unique voice. We just broadcast it.”

SPEAK focuses on themes that resonate throughout the young Latino community, with spots featuring real viewers expressing their attitudes toward lifestyle issues that affect all youth but from a different point of view—employment, future aspirations, politics, parents, living between nationalities and social acceptance. The speakers/viewers reflect a cross-section of cultures, gender, economic class and social status.

A follow-up to the spots currently on air will debut on the network in early January and will feature several additional spots with speakers/viewers talking in greater depth about topics of relevance.