Azteca America Announces Affiliation Agreement With Comcast.

TV Azteca, S.A. de C.V. announced that Azteca America — the company’s broadcast television network focused on the U.S. Hispanic market — signed an affiliation agreement with Comcast. The agreement provides for carriage opportunities for Azteca America Network’s signal in U.S. Hispanic markets not covered by over-the-air stations.

Under the agreement, Comcast systems across Hispanic markets in the United States, with no local terrestrial signal of Azteca America affiliates, may elect to add the Network’s programming to their line-up.

Comcast currently also features selected programs from Azteca America as part of its ON DEMAND En Espanol video-on-demand service, making the shows available to customers of Comcast’s Hispanic programming packages any time they want to watch.

“We are excited about the significant carriage opportunities with Comcast and expanding the Network’s reach in the U.S. Hispanic community,” said Luis J. Echarte, Chairman of Azteca America Network. “The agreement is geared toward further boosting Azteca America’s coverage, while providing advertisers with sought-after demographics from new viewerships.”

“Azteca America offers unique content that is very popular with viewers, and we’re looking forward to working with them to offer this exciting service to a wider audience,” added David Jensen, Vice President of International Programming for Comcast. “This agreement underscores our commitment to offering customers more choice, control and value.”