MiCocinaLatina.com Cooks Up A Hot U.S. Internet Advertising Campaign.

Hispanic Digital Network and Nestlé USA, owner of popular Spanish-language website MiCocinaLatina.com, have joined forces to reach Spanish dominant females looking for recipes, cooking tips and nutrition information about Nestlé Carnation products in their native language. With MiCocinaLatina.com ads appearing on dozens of leading Spanish-language newspaper websites that own Food, Health and Family content channels, such as LaRaza.com in Chicago and LaOpinion.com in Los Angeles, Nestlé USA is reaching a unique Hispanic female that is looking for information that has more of a personal, localized, community appeal not found on mainstream Hispanic portals. In addition, Hispanic Digital Network agreed to syndicate dozens of their member sites’ original Food-related articles for MiCocinaLatina to publish on their site every month.

“Together with Nestlé USA, we can enrich hundreds of thousands of Spanish-dominant females online with local, community friendly recipes,” said Greg Diaz, Advertising Director at Hispanic Digital Network. “Almost half of our network’s member sites welcomed the opportunity to syndicate their original recipes and food-related articles for MiCocinaLatina.com to publish on their site.”

“We’re proud to be partnering with Hispanic Digital Network to raise awareness of MiCocinaLatina.com, Nestlé’s Hispanic community of bakers and cooks online learning, sharing and interacting through food and recipes,” said Ly Tran, Director of Marketing and Media Services at DigiKnow, agency for Nestlé USA’s website MiCocinaLatina.com and VeryBestBaking.com. “We’ve seen traffic increase through this partnership but most impressive is achieving a 4% conversion rate. This is just the beginning as we aim to better this by campaign’s end.”

Through Hispanic Digital Network’s network of 60 plus Hispanic newspaper websites based in the US, consumer packaged goods companies can reach a large audience of Spanish-dominant Hispanics that are loyal, repeat visitors to their local newspaper’s online version.