TiVo Announces Advertising Search Product For TV.

TiVo Inc. announced that it plans to offer the first television-based advertising search solution in Spring 2006. Leveraging TiVo’s television search capabilities that enhance the TV viewing experience, the new product will deliver relevant, targeted advertising to subscribers that want to view particular advertising categories.

Leading media and advertising agencies including Interpublic Media, OMD, Starcom Mediavest Group and The Richards Group, as well as Comcast Spotlight, the advertising sales division of Comcast Cable, have worked with TiVo to provide their expertise in the development of this revolutionary product.

Agency research and development techniques will contribute in determining relevant categories of interest, such as automotive, travel, telecommunications, and consumer packaged goods, as well as determine relevant pricing models.