‘Mega Clasica’ Debuts in Washington DC.

Mega Communications announces the evolution of its ‘Mega’ format in Washington, D.C. to ‘Mega Clasica’.

As Hispanic radio continues to grow and expand, so too are the formats that are being offered. ‘Mega Clasica’ is a response to that growth in what is clearly the most diverse Hispanic market in the nation – Washington, D.C. Based in Salsa, Merengue and Ballads, ‘Mega Clasica’ will offer Adult Hispanics the very best Latin Hits from the 80’s, 90’s and early 00’s from artists like Marco Antonio Solis, Juan Luis Guerra, Ana Gabriel, Eddie Santiago and Juan Gabriel.

“With the tremendous success of our ‘Mega Clasica’ format in Tampa, we felt it was time to offer the same kind of unique Classic Hits format to the Washington, D.C. Hispanic community,” said Rafael Grullon, VP/Operations for Mega and the architect of the Clasica format. “The popularity of Reggeaton music, which is targeted to 12-34’s, has many Hispanic adults feeling left out – ‘Mega Clasica’ is designed to fill that void. There is a great deal of popular Latin music that has been produced over the years and ‘Mega Clasica’ is going to bring that music back to the forefront.”

Along with its Regional Mexican station WKDL ‘Capital 730’, Mega Communications will continue to offer advertisers a dynamic combination of formats designed to reach not only those of Mexican backgrounds, but those from Central and South America, Cuba, the Dominican Republic and other Hispanics of Caribbean background.