Heineken & Celia Cruz Foundation Team Up For Music!
October 1, 2005
As part of this year’s 6th Annual Latin GRAMMY Awards celebration, Heineken USA will once again execute its Heineken Green Ribbons Initiative. The program is part of a national effort to raise awareness and funds to support music education programs and emerging artists in Hispanic communities across the country. In support of the Heineken Green Ribbons initiative during the Latin GRAMMY Awards, Heineken will make a donation to the Celia Cruz Foundation.
This year’s special crystal green ribbon was designed by Narciso Rodriguez and will symbolize Heineken’s commitment to music education programs and emerging artists. Attending celebrities, music talent, music industry influencers, and media personalities will be asked to wear the green ribbons on the green carpet and during the awards to show their support for this noteworthy cause. In turn, Heineken will make a special donation to the Celia Cruz Foundation on behalf of all that wear the green ribbons. Since its inception, the Heineken Green Ribbons initiative has donated more than $50,000 for the Celia Cruz Foundation.
