KXOL-FM Ids Itself As English Rhythmic Contemporary In Latest Arbitron Book.
October 2, 2005
According to Radio and Records magazine the Spanish Broadcasting System Los Angeles KXOL-FM station, which switched to a Hurban format recently, has changed its format listing in the Arbitron Summer book from a Spanish format to the English listing of Rhythmic Contemporary.
Radio insiders speculate that the change in listening is due to be able to compete with mainstream Hip-Hop powerhouse Power 106 (KPWR-FM), which defines and lists itself also in the same fashion in the Arbitron books. The intent is to advise mainstream radio buyers on how to analyze and understand their new format.
