CMOR Joins Alliance With MRA & IMRO To Enhance Research Profession.

The Council for Marketing and Opinion Research (CMOR) and the Marketing Research Association (MRA) announced a formal research alliance intended to enhance their synergies and better secure the protection of the research profession in the U.S. As part of this alliance, the two organizations will combine support services and share structures while maintaining their individual leaderships.

Both organizations see their alliance as another step toward unifying the marketing research profession, as evidenced in last year’s merger of MRA and the Interactive Marketing Research Organization for online researchers (IMRO). With MRA’s position as the largest research association in the U.S., representing all facets of the profession, and CMOR’s focus on government affairs and respondent cooperation, the alliance is in a unique position to lead the research profession in addressing the industry’s current and future challenges.

“This alliance is a win-win for CMOR and the research industry,” said Terri Hansee, chair of CMOR. “By gaining the support of a larger organization we strengthen our resources while maintaining our independence, which is important to the work we do.”