Cranium, Inc. Taps Latin Force.

Latin Force signs on to introduce Cranium’s newest product to U.S. Hispanics. This version of Cranium’s Spanish-language party game will focus on Latin American culture. There are currently millions of “Craniacs” worldwide enjoying the mind bending game in 20 countries and 10 languages. Latin Force is developing and implementing the communications plan for the U.S. launch this holiday season to add to Cranium’s more than 11 million games sold now.

David Perez, president/CEO of Latin Force, states “We are leveraging the multi-generational Hispanic households that thrive on family activities. This game not only provides some great facts about Latin America, but it’s also contemporary and filled with pop culture. It’s got something for everyone.” The new product will be in stores for the holiday shopping season however pre-orders will be accepted online at www.cranium.com as of October 17, 2005.