KLOL Mega 101 Houston Celebrates Anniversary.

KLOL Mega 101 announced it will present Megaton 2 Birthday Bash 2005, a concert event marking the first anniversary of KLOL’s switch to the Hurban/CHR format. Mega is the #1 radio destination for Houston’s young, bi-lingual Hispanics and the first Hurban-formatted radio station in the U.S. Don’t miss your favorite Latin artists live on Sunday, November 6th, at the Cynthia Woods Mitchell Pavilion in the Woodlands, where you’ll hear the hottest mix of Reggaeton, Spanish Hip-Hop and Pop/Dance music.

“It’s amazing that in one short year, KLOL/Mega has increased its audience share by 50% and is now the #3 ranked station in the market,” said Al Fuentes, Program Director for KLOL Mega 101. “We’re calling Megaton 2 Birthday Bash 2005, but it’s really a celebration of our listeners who are the key component to Mega’s success. It’s the feedback from our listeners that has helped us morph Mega into a radio format that Houston’s young Latinos can call their own. ”

“Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish,” said Alfredo Alonso, Senior Vice President of Hispanic Radio for Clear Channel Radio.