Publicitas LHM Markets New Products & Expands Team.

Amelie Ferro, VP of Business Development for Publicitas LHM, announced that the company is marketing a series of industry focused special features to appear in their represented newspapers targeting specific segments of U.S. Hispanic consumers in the top markets. The first one, to be introduced in October, is Comida Buena y Saludable (Healthy & Tasty Food) with celebrity Chef LaLa. “These print products provide marketing solutions and promotional opportunities to advertisers that want to integrate their commercial messages with valuable editorial contents”, explains Ferro. (Attached see photo of Chef LaLa)

In November, the new launch of Buena Salud, a quarterly print supplement, will address the health conditions that affect Hispanics. The first issue will deal with the theme of Obesity and related health conditions such as diabetes, cholesterol, high pressure, and heart attacks.

In addition to its branding value, Ferro emphasizes the cost-effectiveness of these national print products. “Our publishers have been able to maximize their economies of scale, allowing advertisers to benefit from very attractive CPM’s”, says Ferro.

As a result of Publicitas LHM growth, the company has hired Jerald Levenson as national sales executive for the Texas market, based in Dallas. “Jerald is an experienced and creative marketing professional that will offer his expertise to the Texas agencies and advertisers”, affirmed Ferro. With this hire, Publicitas has strengthened its national sales & marketing organization serving national advertisers and agencies in the top markets, with offices in New York, Los Angeles, Miami, and Dallas.